I have a few sites that mainly target under 18's and kids im quite supprised how high my cpc is at times this last 3 months ive had an average cpc of $.58 which i think is quite high for this niche Why do advertisers pay so much for these clicks when most of these people are to young to have a CC and buy things
may be the kids mom and dad will pay for things that the kid is crying for sometimes the parents also read these type of sites to know what more about the child's requirements.
yeh i suppose also found with "boyband" type fan sites the cpc is quite high really pleased with results recently
Below 18 means the non techie group like school kids and stuff. Educational sites have generally high CTR.