Hi, I have sitelinks ad extensions in every search campaign i run. 5-6 links per campaign. The thing is i see only 3 of them running constantly. the same 3. I test on the brand search keywords where i know i have high QS. Am i doing something wrong or is it just Google's way of telling me do better? Thanks, Eyal.
Your site links must be closely related to your ad. Moreover I've never seen more that 4 site links in the ad copy and you're trying to use 5-6 links. You must design different campaigns for targeting different site links, if more than 4.
absolutely. today only, i was building site link for one of my search campaign. Yea agree, they provide 6 rows for site links but google try to show only 3 or 4 not more then that. So, please contact Google adwords reps. in order to find the reason/logic behind this. also, share your experience so that we can also come to know about it.
it's depending on your sitelink's relevancy AND your CTR! If you reach at least 20% CTR, and your sitelinks are relevant to the ad, i'm pretty sure that you could use 4 or even more sitelinks.