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Site URL Profile - Should I silo the blog and 301 redirect?

Discussion in 'Search Engine Optimization' started by Mike Bularz, Sep 4, 2018.

  1. #1
    Hi guys,

    Working on a site where the blog posts have not been placed into a subcategory URL somehow
    SEMrush
    To Illustrate, the posts and regular pages are not silo'ed under "site.com/blog/posturl":
    examplesite.com/5-things-you-shouldknow
    examplesite.com/about
    examplesite.com/happynewyear2010
    examplesite.com/contact_us

    Should I change the entire URL's architecture and set up 301 redirects? Or should I leave it alone and not chance impacting existing rankings?

    Thank you for your help!
     
    Mike Bularz, Sep 4, 2018 IP
    SEMrush
  2. mrb1129

    mrb1129 Well-Known Member

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    #2
    If the urls are under blog then what's the problem?
     
    mrb1129, Sep 5, 2018 IP
  3. Mike Bularz

    Mike Bularz Peon

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    #3
    Thanks mrb!

    The URL's are not under a blog category, that IS the problem from the point of google understanding the structure of the site. There is no single directory of the posts. It is literally, "website.com/post-title" and not "website.com/blog/post-title"
     
    Mike Bularz, Sep 5, 2018 IP
  4. John Romaine

    John Romaine Greenhorn

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    #4
    I'm going to assume you're using Wordpress, yes?

    If that's the case then shift all of your blog posts to /blog/

    Leave the other stuff.

    Set 301 redirects and check for broken internal links. Also check external links to preserve link equity.

    If you're going to shift posts to /blog/ then look up how to track your content marketing efforts using page path level one tracking within Google Analytics.
     
    John Romaine, Sep 6, 2018 IP
  5. kjh-08

    kjh-08 Well-Known Member

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    #5
    I always strip out categories in my url's, it gets redundant. Shorter urls are better anyway.
     
    kjh-08, Sep 7, 2018 IP