Hi, I'm running a normal adwords campaign for in the google search results and also one that targets a few specific sites with adsense on it. My normal campaign works, but the site targetted campaign shows 0 impressions and 0 clicks for a week now. The sites i target all have adsense on them. Why is this not working ? Do they need to get approved by these site owners or something ? Thank you
Site targeted ads have to be approved manually which can take over a week. Another cause could be that you've set your max cpm too low.
Your max CPM must be above the average CPC of the top 3 contextual ads that would normally appear on that spot for your advert to appear. Assuming your ad has been approved by Google, try increasing your CPM and see if you start receiving impressions.
I added the site targetting only about 6 days ago. So maybe it is not approved. I will also try to increase CPM. Thanks guys
Increase your CPM in small ($0.50) increments, wait 24 hours, then repeat. Follow that route until you start seeing some action.