Is anyone using the site targeting option at adwords? I 've tried several times but with no success. Any tips would be greatly appreciated..
I have used this with some success, but usually not. The key is to find a site that has people looking for what you are selling. Just don't go and type in like dog training and click every site that comes up. You have to be very selective with picking a site. Plus, use geo-targeting to make sure you aren't getting tons of traffic from non-english speaking countries that will not convert... I still prefer search and I would recommend expanding to other PPC search programs like YSM-us, YSM-uk, YSM-aus, and Adcenter for the search phrases before moving to content targeting. Get the most bang for your buck before you start cutting margins to boost sales. Just my 2 cents.
Here's some tips for you guys. I am an adwords pro. Site targeting is one of the most cost effective methods to advertise on google and can be the most targeted if you do these things. Always search for long tail keywords in your niche. Say your selling a spanish language course. Then type in a keyword phrase like "learn to speak spanish fluently online". The first 2 or 3 organic results that come up should be the only thing you look at. Click those links and see if they have adsense on the site. Good chance they will since the site owner knows they are missing out on free money by not having that adsense there at the top of the page even. Copy the exact url and save it. Repeat for the top 3 organic results. Then repeat using other long tail key word phrases only. Add these urls in your site targeting box. Also, in your ads, and you should always be testing 3-4 ads per campaign, try to make the title of your ad the exact long tail keyword phrase you used to search for. This way, your title will show up bold and stick out over your competitors. If you bid 5.00 per thousand impressions and had your ad so targeted at the exact keywords the searcher is searching for, your conversion rates can be as high as 8% easily and you could be paying less than 3 cents a click. I could go on for days. Hope that helped. Matt http://www.wholesalewholesale.net
Excellent information. Thanks Matt! Just out of curiosity - did you ever get your Adwords qualified individual certification or did you just learn by experience?
I have taken many courses on running successful adwords campaigns and have used google adwords marketing for a couple years very extensively and successfully and don't mind sharing a little insiders info with everyone.
just download your content targetting report and see which sites give you most conversions and use site targetting to target those sites
hi! I am new to Google Adwords, just managed to read some books about it. I will be very appreciate if you guy could recommend any good books about Google Adwords or any good courses about Adwords, which could lead me to run good adwords marketing. Thanks
the strange thing is, when I try that it doesn't always work so well as letting my ads appear on those sites on content match. Because when they're on content match they appear on the specific pages that relate most closely, and in only a few sites can I choose where ads show on the site.
But i think there is one drawback of site targetting ..... you are not able to get the targetted visitors... what u think guys????????
Good post Matt. Exactly what I was going to post about site targetting. very sensible technique as those top sites with Adsense ads will have high traffic levels if yoru keyowrds are popular.