Hi, I was wondering which type of campaigns offer the most value. With Site-targeted campaigns, you can get charged per 1000 impressions. With Keyword-targeted campaigns, you get charged per click. Which type of campaign offers the most benefits? Site-targeted campaigns cost definitly less for me than keyword-targeted campaigns. However, I get less clicks with site-targeted campaigns. Do you think that visitors on those sites that I advertise notice my ads but simply don't click on them? Is that valuable exposure?
Be careful: I already saw people that lost $400 for only 3 clicks. Site targeting campaign game is about investing effort and money in researching the Right sites for your ads. add 200 sites for your campaign and keep removing the one by one that do not has good CTR%: Some sites are very interesting and people are not interested in your ads - some sites has bad placed ads (at very bottom of page) Also is recommended that you keep in parallel keyword targetting campaign and compare the results as reference.