I own a small service business and was wondering how to go about choosing the best sites for a site targeted campaign? Do you go with the choices Google gives you? I found that if I left it up to the keyword search in the campaign set up I would only be on sites where people don't really need my service. I also am not sure the best way to research sites that would work. Thanks.
I try and find sites that would appeal to my target audience that run Adsense in prime locations. With CPM campaigns it's very important to run on sites that place Adsense in locations that users can't miss it. The list of sites Google suggests is a good place to start. I'd also suggest that you search for sites that run adsense that rank well for your target terms in Yahoo & MSN as well.