thinking about site structure - I am facing the following challenge .... Site-Structure: for example, let’s say my site is cookies.com (which isn’t – I just try to layout a simple example) let’s further say, I build the following categories: cookies.com/sugar-free-cookies... cookies.com/gluten-free-cookie... cookies.com/vegan-cookies/ ... as we can see, every category contains the word “cookies” !? What means, I am repeating the keyword cookies over and over again ! Does this make sense for better ranking ? Question: Since I do have the word cookies already in my root domain… would it be better to use the the following perm-link structure ? cookies.com/sugar-free/ cookies.com/gluten-free/ cookies.com/vegan/ with that structure, I would not repeat the keyword "cookies" all the time, right ? Good idea ? Or bad idea ? What do you think is the best or ideal solution for the site structure and better ranking ? Thank you so much for any little help, appreciate it !
Look at both examples yourself, which one looks cleaner, not spammy, more professional and authoritative? You certainly don't want your domain to have cookie, your URL to have cookie, your page to link to cookies, and your content to be about cookies. That reads almost like a microniche site, and this is 2014.
Hi and thank you for your reply, appreciate it. Yes.. in my opinion.. I would go with the following perm-link structure: cookies.com/low-calories/sugar-free/ and NOT: cookies.com/low-calories-cookies/sugar-free-cookies/ since this example repeats the keyword "cookies" three times... reading other opinions it's just very controversy, saying, if you create a page that you want to rank for the keyword "sugar free cookies" - YOU HAVE TO MAKE SURE that this keyword is in your page title. However.. I was wondering what is simple better. I mean, I could create a page named "sugar free" - and the word "cookies" would be also found in the title URL, since it's within the root domain. I am assuming.. not knowing.. that would give me the same ranking results ? Your thoughts ?
The link structure cookies.com/low-calories/sugar-free/ looks like an authority site. I like it. The keyword does not have to be in the title to rank for that keyword, do a search of some keywords and look at the results to see what I mean. It does make sense that it will be naturally in there if it's the article's topic. The idea, as you know, is to not over-optimize. It's fine if the same word appears in the domain and in the content, this is bound to happen, it just needs to be diversified. If it looks natural to you, it's a good way to go. If you know you're trying to cater to a certain keyword and you see it repeated exactly 20 times, and it's in the title, and in the URL, and in the root domain, then there will be problems.
Absolutely use: cookies.com/sugar-free/ cookies.com/gluten-free/ cookies.com/vegan/ All you need for on-page credit in the URL is one inclusion of each word of the keyword. If you went with option A, it's not that having cookies twice in the URL is going to trigger a panda penalty. What happens is that you narrow the margin you can use for off-page anchors, which is where you want the most flexibility. If you have 'cookies' in your title, description, and url twice, you're not going to be able to use it as frequently in your anchors without the risk of a Penguin slap. Since backlinks are the main component of SERP placement, you're going to want to leave room for the ability to use all the 'cookie' anchor variations you can. In fact, I take things a step further in 2014 and use synonyms. The returns have been a HUGE increase in SERP performance. The three key onsite places to have your keyword are: Title Description URL I'll only use the components of the main keyword in 2/3 of the places above and I'll use a synonym for the last. Example (sugar free cookies): Title: Sugar Free Cookie Recipies Description: Recipes for unsweetened, low-glucose wafers, biscuits, gingerbreads, and more URL: cookies.com/sugar-free In the content, I'll use "sugar", "free" and "cookies" as minimally as I can, while I continue to go nuts with the synonyms. Hope this helps, Diggity
Well, I don't think that repeating cookies over and over again is going to help you out in ranking because Cookies as at own isn't a keyword and yes you could go forward with the perma-link structure because it is going to make much more sense.
Hello everyone, thank you so much for your feedback appreciate it. so that means.. pretty much everyone here agrees that it is better to go with: cookies.com/sugar-free/ right ?