I wanted to share this article I have written. I reckon it is Site Stealer in a Nutshell!! The #1 Strategy For Writing Excellent Copy This is an easy way to get your sales letter ready for your website in record time. To to this I have to let you into a little secret. Some of the most renowned copywriters don't create their copywriting masterpieces from scratch because that would take far too long and far too much effort. No, they have a swipe file of past successful ideas and sales letters that have pulled in millions of dollars. They simply 'steal' and recycle successful sales literature and some of them charge a fortune for it! But they know that they are more likely to create a money creating a sales letter this way rather than wasting precious time and resources on creating a brand new piece that has a higher possibility of failure. So that means even the best marketers and copywriters create copy that fails. It just proves that failure happens to us all at some time. Thus copywriters are intelligent enough to borrow from past successes to make future successes more likely. So how would you implement this in your web copy? I'd better make it clear I'm not telling you to copy other people's sales literature word-for-word – thats plagiarism, illegal and we don't want to go there. 'Steal' in this sense means 'model'. Model your site on past successes. Okay, so how do you find the top successes in your niche? Go to your favorite popular search engine like Yahoo.com or Google.com and do a search on the product or service you're selling. Example: If you are selling a dog training manual, search through the top ranking sites and look at them. You need to study the layout, format and copy. Then you can rewrite your website copy based on these existing successful websites. Its best to take a combination of sites and take bits from each of them, rather than just rewriting ideas from just one source. To ensure that a particular site is successful, pick websites with well known names, as you can safely assume that site has good copy. Or if you are not sure that a particular sales letter is worth modeling your site on – read it. If you read the page and it convinces you to buy the product or at least consider it, you can be sure thats it's good copy. This is not only a fast way to create your sales letter but you also have a better chance at success as modeling successful websites means you should have similar levels of prosperity. Even if you just remodel your headline from a successful site for a product like yours, you could double your sales overnight! This headline would be already tested from the original site so you know in advance that it works. If a headline doubles your sales, just imagine what a few other changes based on a successful tested website could do. Best of all the changes would only take a few minutes. This strategy works for the best marketers and copywriters and there is no reason why it shouldn't work for you. Its easy, its simple and rolls in the profits. Why work too hard and suffer too many trials and errors when this strategy is at your finger tips. You can use this strategy for writing adverts, articles, emails and practically all you marketing literature. Remember it and use it well Helen Doherty GhostwriterAnon.com
hi Helen, good article. i think most of the points you make are valid. when i write copy after conducting research i kind of meditate as i am fitting into my prospects or potential clients boots. quite often i am drained both mentally and physically. this is why your article is right with the quick fire approach as if i am writing say 5 articles or pieces that day id be done for. good work. Kind Regards Stephen Doyle ccuk-ltd.com Killer Copy Writing Super Human Sales Training Direct Marketing
Hi Helen Modeling success is always a great strategy be it in sports or in copywriting or anything else. I beg to differ about the where to find great copy. Search engine results pages are good for find great ads of course but aren't the best places for sales letters. The fact is all the top results are there because of their good SEO and not great sales letters. Given Google's crackdown on mini sites with just a sales letter, the majority of top results are content sites with good on-page and off-page optimization and not great copy. You could argue that the Adwards ads that are regularly there, are profitable for the advertisers ... and they're profitable because their sales letters are converting well and therefore the sales copy must be good. That would be a reasonable assumption. Yet there are many other factors that can be responsible for regular appearance of the ads. For example a high ticket item with a generous commission even with a poor conversion always entices affiliates to place ads. Regards Samo
Totally agree on this one. You can't create something new if you don't know the old stuff! That is how things work in design that is how things work in almost everything.
This post is rather interesting because it describes the thin line between theft and using other sources for inspiration. However the line could be crossed really easy and one could end up from one extreme to the other.
Hi SHuttle I think Helen is talking about a strategy which was unveiled by a product launched a few weeks ago. The product was called "Site Stealer". As far as I recall it emphasised "ethical" work but also promoted modelling "success". But I guess you're right, some people may not look into the original product and may take Helen's message superficially. In that case, rather than to learn from other people's techniques, they could end up on the wrong side of the fine line you pointed out. Samo