Google introduced site specific advertising for adwords users some time ago, but what's in it for us? Don't you think Google should ask a higher click price for such ads? These advertisers may even be stimulated to join adsense because of a high quality site using the system. I see one specific ad on my site on many pages and I'm beginning to think they specificly targeted on my site. It may have it's benefits but the same ad on many pages of your site is not helping your CTR... Is it weird to email Google about it?
That's interesting, and how can we see these stats? Or are they part of our daily stats without us seeing what exactly happened?
You can't see any stats related to CPM ads. From what I understand, you can expect the same or higher eCPM from CPM ads. Exact amt varies based on ad location on your pages. If the ad is really burried below the fold, I am not sure whether a) Google will display CPM ads in that location and b) pay as much or higher as your current eCPM
Google will display the ad the has the highest probability of paying you the most. Here's a bunch of info on CPM ads. Also, where you place Adsense on your page may impact the amount that people have to bid (and you are paid) to get cpm ads running on your site: That's from here.
What's funny is that Google makes it seem as if you have the choice to put these ads on your site... do you? They show up in your regular coded ads don't they? This explains why I saw an ad with a HUGE font, this must have been such an advertisement.
You could block them by url I suppose...but I don't know why you would. I've also read that you can opt out of CPM ads by contacting the Adsense team but have never tried it myself.
I think I found all the info we need . www. google .com/adsense/new I'm not alowed to post links yet... This explains it all very briefly... I wouldn't opt out of CPM ads, I even tell people they can specificly advertise on my website if they want to, if they need to compete with higher paying ads it means they will need to increase their cost per showing... besides: these may be the only ads you make money of by viewing a lot of your pages and not clicking a thing .
Increasing monetization through new forms of advertising As part of our goal to improve the monetization of your sites, Google has introduced a number of new features for advertisers, which will directly impact you as an AdSense publisher. We anticipate that these features will introduce new advertising dollars into the content network by giving advertisers additional ways to reach their objectives. We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future. Site targeting: focusing on the audience The keyword-targeted ads that you're used to seeing on your pages will now be joined by a new type of site-targeted advertisement. Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites. We believe that advertisers will leverage both our traditional keyword-targeted advertising which runs across the entire AdSense network, and our new site-targeted advertising, bringing more ad dollars to publishers. CPM bidding: a new way to generate revenue With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site. For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages. Expanded text ads: testing new formats We are also running a test with text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit. At this time, this test will only apply to text ads in a site-targeted campaign and to ad formats banner-sized or larger. The expanded pay-per-impression text ad will have to beat out all of the competing ads before it can appear, so publishers can be assured that any expanded text ad is a highly competitive ad. These ads will be served to any text-enabled ad unit and will abide by your text ad color settings. More image ads Because of these new features available for advertisers, the number of image ads in the Google advertising network will grow. To take advantage of these ads, and the increased earnings potential that they offer, we encourage you to review your image ads preference in your AdSense Account Settings page. You can also choose your image ads preference on a format-by-format basis when generating your ad code. For publishers who want to fully leverage image ads, we now provide an image ads only selection. Your image ad inventory will also include a small number of Flash ads from a test group of advertisers. These new ads will adhere to the 50KB size limit for image ads, and will be reviewed according to our content guidelines. Finally, we've added the wide skyscraper (160x600) format to make a total of 5 ad formats supporting image ads. If you're opted in to image ads, be sure to use one of these formats so that we can send image ads to your pages.