I've had a bad habit of going back and forth (focus-wise) on this site that I've developed. It's basically a membership fitness service that offers online fitness training (client/trainer msg system), an ebook i personally wrote, a really dynamic fitness journal, community and bonus material. What I want to know, is if you wanted to lose fat (or build muscle for that matter), would you ever consider signing up based on the frontend? Is it convincing enough? Does it look fake/cheesy? Does it look like BS? The site is http://www.fitpractical.com - I want to know if there is anything I'm doing blatantly. I tried throwing some traffic at it and didn't really like the results, I have a problem of getting discouraged too quickly - but, I'm going to give it another shot, I just think my problem lies within the tour presentation and/or pricing. At first I tried selling it for $14.95 per month, then I switched to a 5 day free trial (required CC auth) which recurred to $14.95 if a member didn't cancel, and now I switched to just a cheap price of $3.95. Thanks. (PS: I know the SSL is non-existent, will be renewing that soon. Also, the anabolic steroids link on the home page is a link my friend paid me to add, I'll be removing it once I start promoting again.)
Hi, As someone who is really interested to lose belly fat, I visited your site but was not sufficiently encouraged to join your site. I felt the site lacks a good sense of credibility - other than a short testimony which was put at the right column of the site, ( this testimony doesnt even have any name attached to it!) there was nothing to tell visitors how effective your program is. You did mention that your program will help in fitness- visitors would want to know HOW your program will help, what are the BENEFITS they can get from your program in TANGIBLE TERMS... also I feel if u put an active image of someone looking real fit on the home page of the website rather than the weights and the laptop, it would go a long way to give a first good impression to visitors. Hope this helps.
Consumer Reports WebWatch and the Health Improvement Institute issued a list of the top 20 most trafficked diet sites at (http://www.consumerwebwatch.org/dynamic/health-report-diet-site-ratings.cfm). A list like this might give you a better idea of what works, and better yet - what doesn't work. Here are a few of my own suggestions: * Who are you, and why are you qualified to give fitness advice? The best fitness programs have a 'personality' behind them. Dr. Atkins, Billy Blanks, and going back to Richard Simmons and Susan Powter. Because you don't have a front man or front woman, I don't feel like you're connecting with the audience. The copy itself seems very impersonal. It doesn't sound like someone who understands what an overweight person is going through. You have descriptions, but there's no emotion behind it. * You don't have a title for the e-book. And if fitness companies are misleading people, you need to give a juicy piece of info in the sales letter to back up that claim. You could've taken that part alone and turned the sales letter into a masterpiece. But you just left your reader blowing in the wind. * On the Fitness Journal page, show bigger screenshots of the Fit-Tracker. I can barely see what's going on. And you need a better incentive for someone to track what they're eating and how they're exercising, than tracking purposes. A notebook and a pen can be equally effective. * On the Tour Index page you have Awards in the lower left hand column. That section is unnecessary. If I'm trying to lose weight, I don't care what a usability expert thought of your site. * Show a few examples of a conversation between a trainer and member. Establish credibility. * And like dascore said, put the photos of people who have lost weight on the homepage. That should be above the fold... the FIRST thing that people see. Good luck!
Very helpful reviews guys, you've given me a renewed interest to make this site a success. Keep them coming!