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Site ranking #5 for plural of keyword but #12 for singular

Discussion in 'Keywords' started by tyankee, Aug 19, 2015.

  1. #1
    Trying to figure out why my site is ranking #5 for the term 'gas cabinets' and #12 for the singular version of it 'gas cabinet'. My best guess is it's because of the anchor texts in the backlinks. There are more anchor texts that say 'gas cabinets' than say 'gas cabinet'.. But other companies in the same field rank about the same for both plural and singular of those terms.
     
    tyankee, Aug 19, 2015 IP
  2. tyankee

    tyankee Well-Known Member

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  3. tyankee

    tyankee Well-Known Member

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    #3
    bump.. anyone?
     
    tyankee, Aug 20, 2015 IP
  4. Paul Jones

    Paul Jones Peon

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    #4
    Probably due to anchor text on backlinks but could also be down to your page title containing 'gas cabinets' as its first 2 words and also on page content.
     
    Paul Jones, Sep 12, 2016 IP
  5. tyankee

    tyankee Well-Known Member

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    #5
    but the singular of 'gas cabinets' is 'gas cabinet' - the word 'gas cabinet' is in the title - just has an 's' at the end of it. Do you think that matters that much? they are now ranking #3 and #5 so they're a lot closer - but still the singular 'gas cabinet' is ranked below the plural.
     
    tyankee, Sep 12, 2016 IP
  6. Paul Jones

    Paul Jones Peon

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    #6
    Google will literally take your page title into account so the plural will be read as the plural, just like a human would read it.
     
    Paul Jones, Sep 13, 2016 IP