Both, and both are needed for SEO. You're content needs to be fresh, compelling, updated, keyword rich *not spammed), and something of compelling value that people want to read. And you need backlinks, that's one of if not the most important part of SEO.
content is the most important part of any website.great content is a must to get great links.
Content is the king it can generate automatically link for you. But you also nood to focus on link booth is necesarry if you have Good content beside build link you will get good result
Hi, In terms of sheer quality of a website, that is of course dictated by its content. But if we're talking about traffic, then of course that links are more important on their own, although also influenced by the website's or blog's content. Nonetheless, there are many sites that don't have what one can call a good quality content (read useful) and yet receive lots of traffic. Marketing and media influence play a preponderant role. José Carrilho (author of The Art Inquirer)
Both are needed. Unique content and quality back links ( non-spam ) Also, a good top level domain name which you've purchased with a keyword related to the content of your site can help as well. ( helps get your website ranked higher on Bing )