I was wondering if this is a coincidence: for 4+ years, I have a site for animal shelters. Sometimes I rank on position 1 for the word "animal shelter" (in my local language), more often however I'm on position 2 or 3. Last week, I started advertising on the words "animal shelter" and "shelter". Today, for both words, I have the first position in Google. Is an advertized site considered to be more relevant?
Hi, It's pure coincidence. You're already well ranked and going from second to first place sometimes arrives.