well just an update: I optimized the **** out of my site now for two particular keywords using a certain software....and i am also back now in the SERPs at good position. My goal now is defintly beat at least two more of my competitors and jump even some more positions up in google Eg. position #6 for "refurbished power tools" right now is already way good. Goal is at least position #3 for my main keywords... I am trying to get more backlinks, some with really BIG players...hope it works Also..entered in DMOZ a time ago already...still waiting for something to happen there, not listed yet.