Site CTR > Channel CTR

Discussion in 'Reporting & Stats' started by sachin410, Aug 23, 2005.

  1. #1
    My site's overall CTR is higher than CTRs of all channels (not a late update problem..was the same yesterday). Is it coz of the people clicking on ads coming from ad links?

    I have data something like this..

    channel A impressions 20, clicks 5; channel B impressions 20, clicks 5; aggregate impressions 40 clicks 15.
     
    sachin410, Aug 23, 2005 IP