Site Changing

Discussion in 'Search Engine Optimization' started by affihq, Aug 11, 2006.

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  1. #1
    Ok let's say I have a website.
    The website grows pretty amazingly, gets a very high page rank, tons of backlinks, a good solid amount of traffic.
    Everything SERP is great.
    However, the design of the site is not making the money I was looking for.

    Now let's say I change the complete layout and everything the site was about.

    Let's say:
    Forums -> Articles.

    Will the new site rank very high in page rank, if I swap the key words and put it in a new category or will I have to work my ranking back up?

    any insights will be appreciated.
     
    affihq, Aug 11, 2006 IP
  2. mattmdesign

    mattmdesign Well-Known Member

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    #2
    The page rank will stay, but the serp rankings could change.
     
    mattmdesign, Aug 11, 2006 IP
  3. aaron_nimocks

    aaron_nimocks Im kind of a big deal Staff

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    #3
    Changing the name wont have a HUGE effect. But if you are going to change the URLs around then it could if you dont do a redirect.
     
    aaron_nimocks, Aug 11, 2006 IP
  4. TETRHA

    TETRHA Peon

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    #4
    if you don't delete the previous content, just change your homepage and also link to previous content then it's not harmfull
     
    TETRHA, Aug 12, 2006 IP
  5. seoquiz

    seoquiz Peon

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    #5
    I would keep the old content linked but then branch off and begin the new topic. I would also keep the same domain if possible because of the high pr, backlinks and serps.
     
    seoquiz, Aug 13, 2006 IP