Hi, I am currently promoting 5 Clickbank products in different niches to test how well they convert. I have submitted 5 articles per product (so far with 5 more coming) Created a single landing page for each product to hopefully get the person to buy. My methods of promoting are; * Articles * Natural SEO I am however debating on whether or not to create a 10 page site for each niche which would feature 5 on page articles, a review for the top 3 products of that niche. In regards to click bank products, would you say that a 1 page landing page would work better or an actual review site? Thanks
If you'll excuse the observation, that's a very non-standard use of a landing-page. The general consensus among professional affiliates is that the landing-page should be for two purposes: pre-selling (which is very different from "selling") and your opt-in (so you can build your list, of course, because few prospective customers will buy on their first visit to the vendor's sales-page). A review site, for sure. Very difficult to imagine that anyone could disagree with this perspective, really (but you never know!).
Hello Thank you for your time in reading my post Yeah I suppose it would be pretty silly to create a page and not intend it to pre-sell - Sorry I do believe I rushed writing the post and should have re-read it. I think I was just getting a little confused as I have seen many affiliate sites where they are simply a one page site and wondered which might convert better - Unless one page sites tend to work better for PPC traffic Thanks again for your reply
Although I typically agree with 98.4% of everything alexa says, I will have to disagree slightly. review sites will convert better than 1 product page on most niches. However, some niches convert better with a personal recommendation page that focuses on one product. I know this from extensive testing. When In doubt, go with a review page. Here is the basic idea of landing pages. • Someone searches for something they are interested in (ex. how to make homemade beer) • They click on our ad that claims to show them how to make homemade beer or from an article. • They get to our landing page which describes to them how well the product will teach them how to make homemade beer. • They click to the merchant site and are reassured again by the sales page that this product will teach them everything they need to know about making homemade beer. • Hopefully they buy If you have the right traffic, then you have potential buyers. The landing page should put them to ease. It should not rev them up or put them to sleep. The landing page should take their interest and turn it into a confidence that their interest is justified and a confidence in the product.
It's a well known fact that review sites work better than single page review sites.Single page review sites might work well with some PPC campaigns but in most cases they fail to gain the trust of the visitor. Review sites provide you the chance to appear as a neutral authority and then your recommendations go well with the prospects.
Here is my $0.02 cents and I'm sure many people will retaliate against this statement, but in a sense, there is no difference between pre-selling and selling in terms of landing pages. Pre-Sell Landing Page: Your basically trying to convince a user why they should purchase a product or service, whether it be reviews from other users (review style landing page) or some other form. Your trying to get the user interested in why they should check the product/service out. Selling Landing Page: Your trying to push the product/service onto the person. With ClickBank, its in the form of a sales letter which is, coincidentally, doing the same thing as the pre-sell landing page, and that's to convince them into purchasing the product. The moral: Pre-Sell and Sale Landing Pages aren't no different when you psychologically think about it. Like I said, many would disagree but can you please provide me with some info on how exactly they are NOT COMPARABLE?
My experience is the opposite actually - I've also done extensive testing and find that a 1 page product review works better in nearly every niche. I'm wondering does this depend on the type of traffic we send though? Mine is almost solely from article marketing and I do a bit of preselling in my article as well - maybe PPC traffic responds better to a multiple product review? As an aside, when I say I use a 1 product landing page it shouldn't JUST be a one page site - I make sure it's one page on a full information site (at least 5-10 more pages).
Try split testing with both. Just because things work better most of the time doesn't mean that one won't outperform in a completely different unrelated niche.
I'm assuming that your 1 page landing page has a mailing list capture? If not then you should go with the niche site or blog with several pages of content so you can get long term subscribers.