hi Guys, Its always been a pleasure to clear doubts via. this great forum regarding seo. So, Today my question is - "Is it worthwhile to target single keywords in seo campaign". Are single keyword seo better ? If not, why ? Actually, one of my clients, looking for ranking for his "Norway Travel" website. He is looking for top ranking on all the major cities of Norway, like - Oslo. How shall I convey him that, single keywords or ranking on the city's name would not be better than multiple keywords or phrases. Looking forward to your helpful replies. Thanks in advance
Sit with him in front of the computer and type in the one word keywords. Show him how many millions of sites use the word. Then search long tailed keywords. Show him how many fewer times they appear on sites. Hopefully he'll understand the difference.
you should convince him by using search volume show how many sites using this keyword and its really hard to get ranking for that particular key word. then show him long phase keyword and show search volume of particular keyword