This is one lesson that took me several months to figure out and fine-tune until I found the most profitable way of doing this. Simplifying everything on your site is the key to making more money. First, you should look at what visitors need to do to make money on your site. Do you use affiliate links? If so, where is the link and how easy is it for them to find it? Do you sell multiple products? If so, how are they exposed to your visitors? Are they placed where they are most relevant or logical? Are your links easy to understand? Is your site easy to navigate? For the longest time, I thought that one of my niche sites was VERY easy to navigate and to draw visitors to the parts that brought me money. However, I was always amazed at how ... clueless ... some of my visitors could be. In fact, I learned that I was actually losing money due to things not being insanely easy and straightforward for certain parts of my site. I remember a few people contacting me and saying things like "where do I click to get this or that" and the very contact form that they used was right below a link that would say "click here to get [the thing they're looking for]." That didn't seem to be enough for some people. So I realized that cutting back on extra information on some parts of that site and supplying just the essentials were key to some of these people doing what I wanted to. Don't get me wrong, almost everyone understood what to do before I made those changes. However, the few that didn't resulted in me sometimes losing sales that could be several hundred each. After the changes, I noticed a decent increase in sales. So then I continued making things simpler and simpler, while moving more detailed information elsewhere, for the profitable parts of my site. I increased sales a lot each time I made those changes. This might not apply to every person, especially those with normal sales pages (although the same concept is true to a point there), but I think people should definitely take a second look at their site and ask themselves how much simpler they could make certain parts. Brian P.S. This post got longer than I intended, so I apologize for that.
Very true. I usually have an older person who is not up to speed on the internet try out my sites before going live. Is the font big enough? Is it easy to navigate? Can you still read with bifocals? Does it hurt your eyes? Can you navigate to "this". Etc.
That's very true, sites should always be simple and easy to navigate especially if you want to sell a product. What I’ve also found to be true is that a site usually might have what I call a blind spot. Although I have a product, link, information displayed in that area most users will generally miss it. It's a good idea to keep an eye out for these things.