So far, one of the 3 campaigns made with my most popular short key phrase show a higher CTR, and the 2 others show a much lower. The first more popular key phrase has actually a higher CTR on my normal ad instead of doing a > It's been a couple of days though, so probably too early...
This reminds me of an old yellow page ad trick. You'd first ask, suggest, demand, etc the outside-right hand corner page under your category. Then have a border around your ad and use an image (could be anything, arrow, vehicle, lawn mower, etc) on the left side of your ad pointing inward from the left to right. Something about the eye following the direction of the object (image). Nice adwords trick Shoe, I'll have to try it on the next campaign. Don
R u trying different variations along with this one., Try having the 3 matching words in different positions and check., Iam sure, only the 3 bolds and not the arrow cause the CTR Increase.,
Yes I do think so. I will keep the most successfull one and replace the to others with different "shape"... I'll post the result here...
Ok, I just can't get the stuff done. After 2 or 3 days, every time, I have my keywords "dissaproved" So I have to delete everything and then remake a campaign...
Well, after several days of adwords campaign forming a > My CTR increased to 0,24% instead of the usuall 0,18% 33% increase...not bad. I'd like to increase it more though
I am making a new update to this post with screenshots of data. Thanks all for sharing in this thread
I think it's safe to say the 3 bold words increase CTR however some more a/b testing would be needed to determine if the arrow shape makes any difference.
I think it's not an actual arrow, but the three bolded keywords' positions form up an 'invisible' arrow. Correct me if I'm wrong.
I agree. The comparison is not very useful if the wording of ad copy is significantly changed. A better test would be to use the same words in two ads, one with the "arrow" and one without. (and both ads should be new ads, without any quality score history.)
This is what I did. I use the words "watch football" for my yellowish sig. One ad with an arrow and another one not making an arrow. I did this because I was skeptical. I have now 0.25% CTR with arrow. (it was 0.24% a couple of days ago) 0.18% without. Now if someone has a trick to double this, PM me
When I tried it a couple weeks ago, I found that keywords repeated on each of the three lines and bold words lining up straight from top to bottom work better than an arrow. The other thing that you get by having the keyword repeated in the ad is a higher quality score. (Now the ad that I tried this on is in the blue box at the top and getting 20-30% CTR for the important keywords, so I can't try any more visual bolding tricks with it.)
i feel it ill work any how let me tey it out and see. What do you mean by that words lining up straight from top to bottom Is it some thing like this the keyword is coming from top to bottom Shoe money Shoe money Shoe money