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simple trick to increase CTR 25%

Discussion in 'Google AdWords' started by flip, Jan 16, 2007.

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  1. beejeebers

    beejeebers Peon

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    #21
    I mean the arrow thing is b.s.

    :)
     
    beejeebers, Jan 22, 2007 IP
  2. amazoncom

    amazoncom Peon

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    #22
    How yo bold the words? help me.
     
    amazoncom, Jan 23, 2007 IP
  3. cientificoloco

    cientificoloco Well-Known Member

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    #23
    You don't bold them. The words that the user types in the search appear bolded in your ad.

    ---
     
    cientificoloco, Jan 23, 2007 IP
  4. rcajht

    rcajht Peon

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    #24
    where is that arrow, I can not see it? did I miss something?
     
    rcajht, Jan 23, 2007 IP
  5. PPCGuy

    PPCGuy Peon

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    #25
    Awesome trick Shoemoney, I'll have to test it out myself.
     
    PPCGuy, Jan 23, 2007 IP
  6. cientificoloco

    cientificoloco Well-Known Member

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    #26
    follow the link in the 4th post
     
    cientificoloco, Jan 23, 2007 IP
  7. xfiver

    xfiver Peon

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    #27
    I also found that it works. I tested in a two week span and I have an increase of clicks around 15%. Nice :)
     
    xfiver, Jan 24, 2007 IP
  8. SEO Guru

    SEO Guru Peon

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    #28
    [​IMG]
    This an arrow? right? It caught my eye, yup it did :)
     
    SEO Guru, Jan 24, 2007 IP
  9. Arcos

    Arcos Peon

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    #29
    Current average CTR a staggering 1.94 for January (today 2.24) :eek:

    Have changed the ad to a perfect arrow as described.

    Will see how things go and report back.
     
    Arcos, Jan 24, 2007 IP
  10. calvin13

    calvin13 Peon

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    #30
    great post! thank you
     
    calvin13, Jan 24, 2007 IP
  11. CompuByte

    CompuByte Well-Known Member

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    #31
    Believe it or not, I was able to test this for a couple hours last night and did see my CTR increase. Many of the clicks did not convert, however, it did get more than average CTR.

    Isn't it amazing how the subconscious mind has a direct affect on your behavior without you being aware of it?
     
    CompuByte, Jan 24, 2007 IP
  12. rol3y2104

    rol3y2104 Peon

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    #32
    what arrow? i cant see any arrow ..please explain
     
    rol3y2104, Jan 25, 2007 IP
  13. ghoti

    ghoti Peon

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    #33
    Sometimes you don't need much substance, though...the competition can help provide that for you. (Depends on your niche and the ad, of course.)

    I tried the arrow thing and didn't get much of an increase using. But I ended up trying some other variations of bolding and got a big jump in CTR.

    Bottom line, as always: test it for yourself.
     
    ghoti, Jan 25, 2007 IP
  14. James12513

    James12513 Well-Known Member

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    #34
    wow excellent tip thanks :)
     
    James12513, Jan 25, 2007 IP
  15. sarathy

    sarathy Peon

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    #35
    I dont think the arrow things is causing the CTR increase its the 3 bold words which catches users attraction thatz causing the increase in clicks., Before voting, i would suggest changing the position of the 3 Words and see the CTR Difference.,
     
    sarathy, Jan 25, 2007 IP
  16. haynesey

    haynesey Peon

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    #36
    regaurly change colours etc. to get more attention to the adds
     
    haynesey, Jan 26, 2007 IP
  17. AdultSpace

    AdultSpace Peon

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    #37
    I'll give this a try. I think it's more the 3 bolded words than the arrow that's actually drawing in people. I'll test both ways for two weeks and report back what I find.
     
    AdultSpace, Jan 26, 2007 IP
  18. sarathy

    sarathy Peon

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    #38
    Advertisers cant change colors in an adwords ad
     
    sarathy, Jan 26, 2007 IP
  19. Codythebest

    Codythebest Notable Member

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    #39
    I just made 3 campaigns with different keywords using this technique.
    I'll keep posting the results in few days...

    I target the 7-10 spot though since I don't want to pay higher bid.
    As said, 1-3 is good, 4-6 not so good, 7-10 good again...
     
    Codythebest, Jan 27, 2007 IP
  20. cientificoloco

    cientificoloco Well-Known Member

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    #40
    it seems is talking about adsense ads
     
    cientificoloco, Jan 27, 2007 IP
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