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simple trick to increase CTR 25%

Discussion in 'Google AdWords' started by flip, Jan 16, 2007.

  1. #1
    shoe has a Q&A section now in his blog...he mentions positioning PPC ad text to form an "arrow" pointing right-ward with the bolded KWs.

    i cannot vouch for this, just passing it on, folks... :D
    SEMrush
     
    flip, Jan 16, 2007 IP
    Mong likes this.
    SEMrush
  2. Mr. Rosen

    Mr. Rosen Peon

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    #2
    Great post flip, very interesting!!!
     
    Mr. Rosen, Jan 17, 2007 IP
  3. RickM

    RickM Well-Known Member

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    #3
    I don't understand...can you show a screenie, do you mean an arrow next to the advert?
     
    RickM, Jan 17, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    GuyFromChicago, Jan 17, 2007 IP
  5. cientificoloco

    cientificoloco Well-Known Member

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    #5
    would this work in general? Anybody else uses this trick?


    ---
     
    cientificoloco, Jan 17, 2007 IP
  6. Shoemoney

    Shoemoney $

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    #6
    I find it works ;) test it for yourself
     
    Shoemoney, Jan 17, 2007 IP
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  7. NewTier

    NewTier Notable Member

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    #7
    I honestly didn't get what's so amazing about this? (reading comments here and there) can someone explain more?
     
    NewTier, Jan 17, 2007 IP
  8. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #8
    I think it's pretty self explanatory. What more could be explained?
     
    GuyFromChicago, Jan 18, 2007 IP
  9. flip

    flip Peon

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    #9
    Shoemoney has screen shots and more explanation in his blog. Just check it out. It's more than can be explained here.
     
    flip, Jan 18, 2007 IP
  10. Diorex

    Diorex Peon

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    #10
    It works for one word keywords or short phrases, but for anything much longer than 10 characters, with the Google limits, you end up not being able to say anythything of substance and you just become one big blob of bolding which does not necessarily help.

    I think the idea is to not get too bolded, and to have the bloding spaced nicely. I have found that putting a non-bolded keyword between 2 bolded keywords can juice the CTR.
     
    Diorex, Jan 18, 2007 IP
  11. codeblue

    codeblue Guest

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    #11
    Hmm, I'll have to test this. I've noticed a 50% increase in CTR when I repeat the keyword twice in the copy, but for long tail phases there just not room. I'll do a 10 day test on adgroup and post up the +, or -.
     
    codeblue, Jan 18, 2007 IP
  12. Forsh

    Forsh Well-Known Member

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    #12
    Nice trick, gonna have to try this.
     
    Forsh, Jan 18, 2007 IP
  13. apples2apple

    apples2apple Peon

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    #13
    I've tested it and it doesn't really work for me for some reason.
    Maybe because my position isn't that good anyway.
     
    apples2apple, Jan 18, 2007 IP
  14. letsjoy

    letsjoy Well-Known Member

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    #14
    coool....i,ll also try :D
     
    letsjoy, Jan 19, 2007 IP
  15. themyspacebank.com

    themyspacebank.com Peon

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    #15
    Yes I'm sure there is some kind of psychological reason why this works, but it does.
     
    themyspacebank.com, Jan 19, 2007 IP
  16. toddo14

    toddo14 Banned

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    #16
    Will anyone that tests this, post their results here so we can check a larger, broader sample?

    I'll be sure to do the same.
     
    toddo14, Jan 20, 2007 IP
  17. beejeebers

    beejeebers Peon

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    #17
    I like to make my ads in the shape of a naked woman, it works better then the arrow thing.
     
    beejeebers, Jan 20, 2007 IP
  18. mactep

    mactep Active Member

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    #18
    what do you mean exactly?
     
    mactep, Jan 21, 2007 IP
  19. mizt

    mizt Active Member

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    #19
    This arrow trick is working damn good for me, know if i could just convert into sales, and drop my bid per click 20 cents id be golden.
     
    mizt, Jan 22, 2007 IP
  20. ewan

    ewan Peon

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    #20
    mitz, what is the exact increase in clicks & CTR?

    10%? 20%? or 100% :)
     
    ewan, Jan 22, 2007 IP