As far as web design is considered, there are simple things that can be really effective and 1.first thing that attracts an online visitor is the layout, which should be balanced in whatever design elements or colors one is using. 2.A clean layout would contribute to the user experience positively 3.make navigation of the website as easy as possible, because there is a possibility that the user out of confusion could actually opt for another website 4.It should be remembered that anything that is done to the website should positively enhance the user experience, if by adding or removing can enhance user experience it should be duly considered