Simple questions about Google AdWords from a newbie

Discussion in 'Google AdWords' started by bad_bob00, Jun 26, 2007.

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  1. #1
    Hi there,

    I've never used AdWords before so would appreciate some basic help...
    Say I want to get my advert listed at the top of the google search results for the term "peanut butter" - would this be a possible target, or is it hard to simply 'buy' your way to the top of the search results?

    I would like my advert to appear on the google search engine when people search for things related to "peanut butter" (for example ;)) but I don't really want my advert to appear on other peoples websites (who are part of the adsense program). Would this be possible?

    Thanks for any help.

    Matt
     
    bad_bob00, Jun 26, 2007 IP
  2. Huligan

    Huligan Peon

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    #2
    Well, I'm not surprised you haven't had a reply yet. This is a big can of worms so I'm just going to touch on a few things and I'll let other posters to fill in the other blanks.

    • I recommend you use phrase match for your keyword "peanut butter".
    • You're probably going to spend about $0.80 click.
    • You will get a better ad ranking and cost per click if you have a good quality score. This will save you some money if you are trying 'buy' the top position. Here's how you can improve your quality score.
    • Your CTR plays into your quality score so here's how you can improve your click through rate.
    • If you don't want your PPC ads appearing on other websites, deselect the "Content Network" for your campaigns.

    If you are looking for more pay per click help, check out Pay Per Click Reference. Good luck.
     
    Huligan, Jun 26, 2007 IP
    bad_bob00 likes this.
  3. keighery

    keighery Peon

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    #3
    I think for peanut butter you would have no problem getting to the top of adwords!
     
    keighery, Sep 7, 2007 IP
  4. eddie_j

    eddie_j Peon

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    #4
    That must be some good peanut butter...lol :D

    Eddie
     
    eddie_j, Sep 8, 2007 IP
  5. shauvik_bit

    shauvik_bit Peon

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    #5
    Yes this is absolutely possible. There is an option in Google that enables you to mention the URL s or sites where you don't want to display your adwords. In most of the cases it is the competitors, where you don't want to advertise, as they would tend to burn your money out as soon as possible. Take slow and steady steps...and you should be pretty successful in a few days time.

    Thanks
     
    shauvik_bit, Sep 10, 2007 IP
  6. scuba5794

    scuba5794 Active Member

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    #6


    well said the only thing i would be concerned with is the term itself. "peanut butter is typed in almost 700 times a day. That can create a lot of traffic for you if you are number one position. However can you really convert this traffic? If you believe you can convert this traffic into more money then you are spending then you should definitely go for it. If however you are achieving a negative ROI = return on investment then you must reduce the bid and try to achieve traffic in another way
     
    scuba5794, Sep 15, 2007 IP