Hey guys. So to continue on from what I started yesterday I thought I would begin a five or six post series of simple how to go from a to z in simple steps and make some money if you are starting out. This is an expansion of sorts on the word cup method I posted on a few days ago. Here I get the calendar out again and I look at the occasions that come up in a year, mothers day, fathers day, Halloween, Christmas (the last two in particular are excellent) but there are a myriad of smaller occasions that cause a surge in traffic so look at them all and don‘t overlook any of them. The trick obviously is to hone in them on related products. So product research. Could not be easier. I will take the example of Mothers day. I simply went to Amazon and looked at mothers day products, drilled down until I found some higher end gifts - this gave me (a) a set of exact keyword(s) (b) products I could see and compare commissions on for myself on Amazon, Commission Junction, Link share, etc. I use a range of tools in my own business for assessing volume, commercial intent etc but the fact is that I usually start off with the free google keyword tool and that’s all you need really to begin with too. I put in the product keyword and exact match and see what I get, I don’t need much volume because these are the definition of buyer keywords. Time spent = 20 mins. Tomorrow I will outline what I would do next. Any questions, just let me know. Lin
How much volume do you need? Would you go for keywords that have less than 200 searches? How much time do you allow before the upcoming holiday--Do you start a Christmas campaign in Late October? I did read part 1 of your post. I have to say that keyword searching wasn't easy, searching for amazon T.V model numbers, maybe I'm not fulling understanding your system.
Hi, thanks for your questions. I have had successful campaigns with this method with anywhere from 500 - 1400 searches per month. 200 might be just that bit too low despite how targeted it is. Usually I give myself a two month lead in to whichever holiday it is, so October for Christmas is good. To clarify on the first part, I would search for bestselling in electronics, say TVs and then get the model numbers from there. Let me know if you have any more questions at all. Lin