How critical to the reverse silo structure is having the category in your pemalinks. niche/sub-category/detailed-post or will a simple niche/post-name do the job. How effective are these reverse silo structures at overcoming niches that are dominated by high DA sites? In keyword competition it looks like my site should rank but it seems that Google is no longer ranking for exact keywords. It looks like Google is taking a more thematic approach to websites and the niches they cover. If that is the case, if the reverse silo structure will not overcome the DA of my competition even if I use long tailed keywords they have not targeted, I am dead in the water. I have really only found one article that specifically addresses this phenomena. It talks about running your silos from specific to broader category and then that goes to the homepage. It also suggests that this alone will not be enough. That it will take a few do follow links from high DA sites to the homepage. He further suggests that each post itself should have link back to the homepage using LSI keywords or just homepage or whatever, but you need to link from bottom back to top. Should the permalink stucture reflect the movement from specific to broader niche niche/sub-category/detailed-post or is the old blog/post-name good enough? Right now the only time you will see a category in my permalink is if you click on the left navigation for a category. otherwise its all blog/post. I respect the opinions of the articles author but I have not heard much about this anywhere else. So I am looking for some sort of confirmation of the theory. What do you think? Thanks for considering my problem.
The structure of a silo site should be: home page silo landing page support article page I use a WordPress plugin that creates the above silo architecture using: static home page category post The pagerank/theme flows down from the home page and across the silo landing pages, then down through the individual silos to the silo's support articles Every page of the site links back to the home page - so the pagerank/theme circulates throughout the site constantly The rule of thumb is that silo sites require 90 percent less backlinks to top rank, compared to "normal" sites who's pages are all linked together - as opposed to a silo site that only links like-pages to like-pages (theming)