What is the significance of keyword effectiveness index in search engine optimization ? Is it right to select the keyword which has got high keyword effectiveness index for search engine optimization ?
Hi, To be successful with your seo efforts its important to select keywords based on popularity, relevance, as well as targeting strategies....At the same time, diversification is extremely important. Consider the following example, lets say you are ranked well under very popular terms. The competition for these terms are extremely fierce and can knock down your position very easily....Wouldnt it be better to diversify and position 50 keywords in the top...As a matter of fact, most websites that I have worked with receive 80% or more traffic from the long tail keywords and not from the top positions with the highly popular terms...In addition, clicks does not mean anything until someone buys on your site...the long tail keywords convert higher as well and less chance of being knowcked down by competition..The same strategy for your financial investment...dont put all your money in one basket... My two cents from working with seo the past 8 years... Johan
Thank you johan but what i want to know is i am using the tool called web ceo is it right to select the keyword based on KEI if so what is the procedure could be able to explain me with examples
KEI is very important for your organic traffic. It considers popularity of the search term and competition. Higher is your KEI, better is your keyword. for details, you can visit wordtracker.com