Let us start a discussion regarding the significance of anchor text. While making any of your URL as a hyperlink if you are incorporating a keyword for the text, This type of text is called "anchor text" Using a keyword as an Anchor text while creating internal linking instead of using some useless words like "Click here" or something like that, would be proved as a very excellent strategy on the way of targeting your keywords. This would also be a very powerful strategy to boost your ranking high on the SERP. Your suggestions in this regard are most welcome.
It is a very important feature in SEO as search engines use it in their algorithms to determine their rankings.
Anchor text are used to represent your links that need to be relevant to the page they are pointing to.