I am trying to do something and not sure if it is possible with AdWords... I have each of my Websites set up as a different campaign. Then within each campaign I have Ad Groups sorted by the catagory of ad. Well within the ad groups I am running multiple ads through BetterPPC to optimize them. The problem I am having is that certain keywords work better with one ad and another keyword works best with a different ad. What I want to do is target certain ads with specific keywords in my Ad Groups, but it appears that in each ad group you can not specify certain ads for certain keywords, but must display all ads saved within the group to all keywords within the group. Does anyone know how to specify one ad to show only for certain keywords in the ad group?
You can create seperate ad group with the same category (as, Category 1) in that existing campaign and then move the certain keywords and ad copy to which you want trigger ads for selected keywords. Thanks, Samroy!
So, like I thought, this would require me setting up more ad groups... I wish I could just assign each ad to certain keywords within the group. Maybe Google will have that option in the future.
By an unofficial information you can set up 25 campaign,100 ad group in a campaign, and total of 50,000 keywords in a Google adwords account at a time for proper functioning of the adwords GUI.I guess any good advertiser will never use that much option. It is fools play. So never mind about the number of ad groups. And it is far better to keep seprate ad groups for a set of closely held keywords and design the ad text for those Keywords. Only then your CTR will increase because if I am searching for "Books on marketing", I may not be interested into "online marketing". Try to track your keywords for ROI rather than CTR. It will help in getting more in sales than a bill in your mailbox from Google. Arvind Kumar