Hello All, I run a webstore that is in the same niche as another webstore (who could have guessed ). We sell almost identical products, except that my prices are lower then theirs by a fair margin. So for marketing I was thinking of placing their prices followed by my lower ones. However my real debate is whether or not I should use their name or just a phrase like "our competitor". What are your thoughts? Best Regards, Nick
Hi Nick, I think you should use the "our competitor" one. Not sure if you can put their name like that. But i think it would be a good idea to do something like this. Let us do know what you end up doing
Add banner on your website where you can tell to visitors that you are selling products at low price than any other like advertisement banners. It will help.
Well , probably if you show their name you can end up in some problems...you can maybe put something lowest price on internet! or something like that, and you link that sentence to a page where you explain that you can guarantee that your products are cheaper that everywhere or you can use a kind of logo linked to a page where you describe your strategy
Use "Our Competitor" You got a good idea Maybe you will become the next Walmart in online industry lol
I'd avoid using their name, because it may cause people to go "double check" your facts. They may then remember their name in the future instead of yours.
Ok, Great advice guys, I am reuploading my database in the next couple of days so I will be working on putting these prices in soon! Best Regards, Nick
It's a great idea. However avoid using their name as you will be indirectly promoting them too. Comparison with competitors and reasons why you are better is a nice way of getting sales.