Well, that depends. If you're opinionated like I am, have something to say and want to share your views and opinions with the world, then you'll probably find a comfort level with a blog. But if you do decide to blog and you're doing it as a "for- profit" enterprise, it's important that you take it seriously and treat it like a business. Because that's exactly what it is. It means refreshing your content regularly and giving your readers plenty of value so that they have a reason to return often. If you're not prepared to do those things on a consistent basis, then you shouldn't blog. But if you do decide to make that commitment, I look forward to seeing you in the blogospere! David Jackson Fundamental-Marketing-Blog.com