I am trying to convince my boss that adding a blog to our website would be a good idea for increasing traffic. He is unsure of the idea, thinks it might be "tacky". We are a colocation provider and therefore get a certain type of traffic; generally people who aren't casually browsing the web so much as looking a new service provider. Am I off base here? Would a blog be a good idea for someone in the colocation industry? Lastly, if we do add a blog would adding google adwords or some other type of advertising be going to far? I would greatly appreciate your opinion. Sometimes it is nice to get the perspective of those not "in the forest".
Blogs don't increase traffic. Quality content that is properly marketed increases traffic. If you are so convinced then draw up a business plan that shows your boss HOW it will increase traffic and make your presentation. If you can't do that then you probably don't have a good idea.
Yeah, I agree with the above. A blog will not drive traffic. However, a blog is good for user relationship building. If you have people who visit your site on a regular basis, or use your service more than once, it's worth creating a blog that acts as a resource for your visitors to get a better sense of who and what the company is. If you already have an "about" page that serves that purpose, in your case that may be more useful than a blog.