should the logo link to index.htm or domain name for SEO

Dear DP users: should the logo link to index.htm or domain name for SEO?
BTW , same PR to index.htm and domain?
Tks any replies.

 

anchor text and link should be relevant to the page you are linking to

 

http://www.domain.com
http://www.domain.com/index.htm
http://domain.com
http://domain.com/index.htm

All the above domain are different in the eyes of Google. Therefore, you must stick to one of all these domains. The first one is the best choice for SEO purpose and therefore all the links must contain the first one

 

Whatever you do, you should be consistent in your linking. If you normally access your page with www.domain.com then your logo should point to www.domain.com and not www.domain.com/index.htm. You may be dilluting your PR and can incur duplicate content penalty if you're doing this.

 

Hi

I agree with shailendra but just to be sure the correct syntax for the 'root' of a domain is:

http://www.domain.com/

I don't mean www. or non-www, I mean with a forward slash - most modern browsers will automaticaly add a forward slash to such addresses

 

Technically as per SEO index.htm should be permanently redirected to root domain e.g. http://www.domain.com/ as SE's see it as a different page. Your domain name.com and domainname.com/index.htm are 2 different pages, where as coders normally add link to index.htm unless you specifically tell them not to that.

 

always link to full URL format if you want it indexed - as Google will not make SERPS as

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index.htm