I have been promoting clickbank products using PPC. Managed to get some sales after spending over 100 initially as realized that all of the cost went to content network ( low CTR , have clicks but no conversion). Manage to get sales after stop to advertise on Content Network. Anyone having success in PPC on Content Network (google adsense) ? What's the conversion rate ? Having fear as been over spent 100 without any success on content network but would like to find out why. Regards, Stephen
Depends on what products you promote. I won't use Scam Content Networks to promote my products based on my past experience.
I'd suggest looking at which sites generated those clicks. Is your site really relevant to that traffic? If your advert is appearing on sites that aren't related, then it's probably worth excluding them, and focusing your spend on the others. I have some accounts where the Content Network delivers quite cheap conversions, and others where it doesn't.
I am pretty much a rookie when it comes to AdWords. But in my opinion, Content network isnt really that profitable. Though I wouldn't completely eliminate it out of my campaign as I have found it to be useful for 'non-informational' / 'physical' goods... What I'll suggest is that if you intend to keep promoting on the content network, specify a lower content bid for your adgroups. (I normally have a high keyword CPC and a lower content network CPC)
Should I advertise on TV? Should I advertise in newspapers? Should I advertise on the radio? Should I advertise on the content network? What's a good conversion rate? What's a good CTR? What's a good CPC? What's a good landing page? All questions without universally true answers. If you're just looking for an opinion (that's worth nothing) yes, use the content network. Generally speaking when done right (ie product/usp/presentation) the content network does work. The reality is the only person that can answer your question is you. You have access to your data and know what you need to see in terms of roi to make it worth while. In terms of the content network one piece of advise that is universally true - run it in a separate campaign so you can control targeting & budget. This is a common "best practice". Also, test, test, test, test & then test some more. Any element you can test you should - max bids, exclusions, ad copy, landing pages, etc. Good luck.
"Content Network" is so last year, its not even funny anymore. Placement Targeting plus CPC is where the money is. You design your ad as usual OR upload banners/images related to your niche/product. You dont need to mess with Quality Score or Keywords (!!!!) since Placement Targeting doesnt use keywords!!!! You select your keyword related to your product...example "World of Warcraft"...and Google will display a list of sites related to "Wolrd of Warcraft" where your ad can appear. You add any of those sites to the list of "placements" URLs....and as if by magic, your ad, banner, image, video will only show on WoW related sites - ultra high targeted traffic. You can bid CPC or CPM. Only gripe with them i have is that they take a few days to approve images/banners.
I think the content network is better than ever. A couple of the reasons I think that... 1) It's a great method to quickly discover sites to use with placement targeting. 2) It's a great way to ensure distribution on new sites that most of the time can't be found anywhere else (ie not yet showing in the serps). 3) Still very, very economical vs other google distribution channels. 4) New levels of transparency for the average user make it easier to refine targeting and maximize roi. 5) Can provide insight (ie conversion data) for verticals/demographics that you would have never guessed would have worked so well. And many more Placement targeting is a great method as well, just don't overlook content network opportunities.
OK I'm pretty new to Adwords but have been very sucessful through product promotion through my own network of sites. I've moved more into adword promotion for affiliates, i.e using adwords direct to site via CJ, AW etc the difficulty I have found is based on not being able to effectively track success via analytics so it's difficult to identify which keyword is actually converting, I may have missed something here and am very prepared to take advice on this. I have found for specific niches i.e mortgages, loans etc the content network still contains a large amount of MFA sites and generally spammy looking sites that really do not convert very well. If your on a budget you surely need to be very specific in your targetting. Like I said very new to PPC and just voicing what I've found.
as far as i understand, "placement targeting" is basically Content Network, except that you can specify sites and demographies etc. where your ads will appear. that said..even with selecting whatever sites with "placement targeting" could give you the one or the the other spammy MFA site...best thing is always to check the URLs, then you see the quality of the sites. I am still looking for a way to get a site list, eg. from google..and then then import site lists manually into the URL list in AdWords.