I'm having trouble ranking for my main keyword and I was wondering if it's because my main keyword is directed to my homepage, which gets updated daily. What made me concerned about this is that I haven't updated my content in about 3 days, but now my page is ranking better! So now I'm wondering if this has an affect on my SERP. I notice that pages that get updated will do the Google dance for a while. Where as static pages remain pretty consistent with their SERP. I'm wondering if I should work on ranking my main keyword to a static page. Current Setup: main keyword - link to - homepage.com Would this be better? main keyword - link to - homepage.com/main-keyword Also my domain name has nothing to do with my niche or keyword.
I think its easier to rank keyword for home page, If you are updating content than its good at least you don't have to worry about crawling, You are changing site content not title tag or description. Use main keyword in title and H1 tag. Last point is valid "Also my domain name has nothing to do with my niche or keyword." but still my suggestion is go for home page if that keyword is hard to get on top.
It is better to have your keyword be set to homepage than sub domain pages, as that can be easier for SERP.
I think its pretty normal. The homepage is being crawled again and again since you are updating. There should be no problem at all especially if you are just updating contents and not meta tags.
Make your home page target your most competitive keyword phrase. However, I'm not sure why you would be changing your home page everyday unless your site is a blog and you're making a post every day. IMO It's generally not wise to change content on a given page daily. You'll never have stable rankings. Yes... Google likes "fresh" content. But give them fresh content by creating NEW pages, not by changing old ones that are already ranking well. Creating new pages also gives you the added benefit of another page that can target another keyword phrases... so it allows you to expand your keyword phrase list while keeping the site fresh. You'll end up hurting your rankings more than you help them if you're changing content on the same page daily.
i am also agree with Shafiqwork.As you should think about the crawling of your page exactly not the keyword.
I just updated my blog a short while ago and now my SERP just dropped by 2. My site is a blog and that's why my home page changes daily. That's why I want to create a subpage to target this keyword so I can get a stable SERP.