Im setting up a site selling computer monitors. The problem is I dont know which keyword should i optimize for? One with the inches symbol or one without? example: 21" monitor From any keyword list I search, I will never find the " in the list. You can only find keyword - 21 monitor But 21 monitor does not make sense. I tried searching for both keyword 21" monitor 21 monitor and google returns the same result. So should I go ahead and just use 21" monitor as an anchored link?
Lets look at an example.... 1. Search for the term bat 21 on Google. 2. Now, open another browser window and search for the next term bat 21". What do we notice? Almost identical search results, showing us that Google gives major relevancy to both search terms. Now, if you search bat 21 inches you'll get completely different results. The question is which search results show relevancy to the topic of your website. Don't forget to check search volumes\trends at http://trends.google.com