I don't think your niche is difficult at all. With a few more links you can rank highly enough to start gaining traffic. And ignore PR ... concentrate your endeavors on on-page factors and you will do just fine. One thing I noticed is that you are a Southern Cal firm. You can rank for Local searches quite easily, if you would only revise your page content to include local ranking elements. You need your phone and address on every page (textual). Throw it in your Meta Description too. It would also be to your benefit to blast that phone number in your header. You have the thing buried on a contact page. When people stop by, they will be looking for it. As far as linking goes. Start submitting to some directories. Find niche directories in the Medical field too. Link exchanges are okay, if done in moderation. Avoid exchanges with automated software. Look for those 'hand edited pages', they are out there. Make sure the site you are linking to is well-established (two or three years) and has some PR at least. Try other avenues for traffic, like AdWords. And finally. Improve the looks of your website. Seriously. If I was a medical professional and stumbled onto your site, I would probably not stay very long. You need to sell yourself.
i dont think so that you should buy backlinks, sooner or later they will penalize you. and why you are so worried for PR? it doesnt make any sense to me. just do your usual web promotion, back links will come automatically. Good luck.
The domain has been registered to the company for several YEARS but the website is new and they never made any attempts at SEO until a few months ago.
Well I'll lay it down...if you quietly buy smart links on auth sites you're going to bump up in the rankings I don't condone this type of activity, but if you're in a competitive niche you might have to resort to this...because your competitors are!
Its hard to get good link exchanges though when I'm a PR0. Theres barely any value for the people I exchange with. I thought purchasing a few PR4s would get me enough PR to make it valuable to link to me.
I need a VERY specific group to look at my site. I need Doctors ONLY doctors maybe a few office managers. I also need doctors from only a few specific specialties (cardiology ophthalmology etc.) also I need doctors ONLY in California. You guys talk about driving traffic and I understand that if I'm selling something universal like diet pills or promoting a web comic but I need to make myself available on google so when doctors search for a medical biller in arcadia that knows cardiology I rank top 5.
I used SubmitEdge whch has a variety of affordable packages including articles and slow submissions. I have increased PR on a number of my sites. By spreading out link building (and your cost), it t least looks more natural. Besides Google does not care about articles, meaning they do not penalize you based on paid submission and take them as good links.
If you are that specific doing good internal SEO on your website for those keywords should be able to at least get you on page 1-3 of google. Then do a little external SEO, get a few backlinks for those keywords (having the keywords you want known for clickable from other websites) which will push you higher in the search results just for those keywords.
PR matters if you are selling links, most of the established marketplaces use that metric as a criteria for how much you get for you link sale. If you're just looking for organic traffic, PR is worthless. I have plenty of sites that are PR0 that get tons more traffic than my PR4 sites.
Yes, if your niche is that narrow you would be better to write and then re-write some high quality articles and submit them the the directories to gain quality backlinks. Just plan your anchors well. Article marketing takes up a lot of time, but can reap rewards if you do it right. Also, can you make a 5 or 6 minute video of your service? Try that, add title screens front and back wiht your site details on. They 'right' people may just be watching that you are looking for. Check out medical forums, doctors newsletters, ask at local hospitals what publications the doctors read. There will be forums/sites listed in them that are highly relevant. Contact them, join them, post on them etc. Build a reputation etc...