Is there ANY advantage for me putting keywords i'm trying to rank for as the anchor text on my review site to link to the publisher page of the product I'm trying to promote? Or am I basically just helping them to rank better and it does nothing for me? So basically I just should be leaving the keywords I want to rank for with no anchor text, because it doesn't help me at all, have i got it correct?
Maybe use their name in the link, and not the keywords that you want for yourself? Not sure if that's what you were asking...