I am currently publishing Adsense on my dating site. Should I add Yahoo Publisher also, and split my site ad real estate 50/50 ? Would doing this be more likely to make me MORE $ or LESS $ (as a long-term average)?
I have sen a lot of webmaters doing this and apparently working for them but the only drawback I heard is that YPN do not pay as much as adsense so if they clik on the ypn ads you might lose a little bit.. Thanks JulieV
Perhaps one yahoo block will outperform the second or third adsense block in terms of eCPM. So it's worth a try, you can only tell us, because I don't have access to Yahoo ads.
It is possible that Adsense alone will make you more $ in the long term, and it's possible that YPN alone will make you more $ in the long term, but it seems a mathematical impossibility that mixing them both could have that effect. One of them is going to be more lucrative than the other at any given time, and you'd be best off giving maximum space to that one. If I were you, I'd run then 50-50 for a few weeks and see which one earns more. Then scale the other one down to 5%, but not 0%, just so you will be able to tell if the one you scaled down starts bringing a higher ecpm than the one you prioritised.
Give a proof? Ah you can't? So, it's like you said nothing. About mixing yahoo and adsense giving you best results than adsense alone it is actually possible in one case: - you actually have 2 or 3 adsense blocks - you replace the second or third one with a yahoo block if ads in first and only yahoo block pay more than ads in the second/third adsense block, then you'll earn more.
It is possible that you could earn more by using both instead of just one. In my experience AdSense will often show the same or similar advertisements on two consecutive pageviews, this outcome may vary by country, niche and amount of advertisers, but it will happen some of the time. Taking this into account, lets say for example on a visitors first pageview, they sees the contextual ads that Adsense has to offer, and may click them if they are interested and won't click them if they are not. On the second pageview, if using AdSense, if they are presented with advertisements they have already seen (and may have already clicked), they are less likely to click. However if on the second pageview they are presented YPN adverts, they will likely be different to those from AdSense, and therefore more likely to click. I'm not saying everyone would make more by using such a tactic, but it definitely isn't "mathematically impossible" to make more that way.
yes i thinks you can't used both for 1 site Adsense and Yahoo Publisher Ads. if you could do this you may loosed your Google Adsense A/C so be careful.
maybe I've outdated info as well.. can you show us which part of google or yahoo policy which allow us to mix ads from yahoo and google? Thanks
Note that I don't know about Yahoo's policies, and no-one else seem to think that the problem would come from Yahoo. But in AdSense's policies, once upon a time it was written that you couldn't put adsense on the same page with other contextual ads networks, but nowadays this has been lifted[1] and only remains the fact not to mix ads that could be confused as google's. So using both yahoo and adsense can be fine if you don't use the same colours for text ads (because they have the same format) If you think that there's something in Yahoo's policies that says you can't mix them with adsense, then please show us. [1] https://www.google.com/adsense/support/bin/answer.py?answer=48182 "Competitive Ads and Services In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads."
Thanks wwwSENSERELYcom, you've certainly reduce my confusion a bit because I'm not using google adsense for quite long time.. i haven't update the info regarding google adsense..
FOR MORE INFORMATION VISIT: webmasterworld.com/google_adsense/3480255.htm 11:33 pm on Oct 17, 2007 (utc 0) Yes, I can confirm that this was a change we made in January. Publishers are permitted to run Google ads on the same pages as other contextually targeted ads as long as the formatting and implementation are sufficiently different so the other ads will not be mistaken for Google ads, or vice versa. While it wasn't directly mentioned on the blog, it was one of the changes referred to in this post [adsense.blogspot.com]. From the program policies: Competitive ads and Services In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.
the post is 214 days old. Also YPN is closing at the end of this month so somewhat pointless to make the changes to a site, just to have to change them back again in a couple of weeks time.