Hi, I have a reasonably well established UK (.co.uk) domain name which brings me in a lot of search engine traffic, esp. from competitive search phrases. The website is heavily SEOed. However the domain name itself does not relate to the content of the site at all really, it's quite generic. It is also a UK domain when I am mostly appealing to a larger US/global market. Is this a major issue? So my question is would you advise registering a new more relevant .com domain name and potentially lose my current traffic & SERPs, or keep it as it is because traffic seems good. I'm just wearing visitors might think it's weird having a UK & generic domain. Thanks!
You can register a new .com domain and redirect this present website to the new one, this way you can get the existing traffic too.
Why having a new domain? if you are getting all that which every webmaster and website owner wants - a lot of traffic and search engine ranks.
I think it's not important to have a domain name with keyword. A web site of my is the second in italian google's serp with key "web designer"... and the domain name is my namesurname.it
You can purchase the new domain, and if you properly 301 redirect all the old URLs to the new URLs you'll only see a temporary loss in SERPs as the value is transfered over. This is the best solution if you plan on changing domain names.
Agreed. A simple code will automatically redirect all traffic to your new site. Don't waste all that precious SERP value.
1st simple way is 301 redirection... ok, if you still don't want to do that, Make new website which targets USA business.