I like the idea of being able to plug a client's site into the software and come out with a default report that I can then customize and add to if I need to. I like the idea of the software doing a lot of the leg-work, too. I've heard that it takes a while to customize the Optimization report, though. True? Finally, is anyone willing to share some monetization strategies for this software? Does anyone just sell the reports as they come off the press, so to speak? Also, are we allowed to removed the "Made by IBP" branding? Thanks for any insights.