I have a e commerce website. Its gets about 3 sales a day. Right now I'm on a budget of about $2 per day so 1 day of sales pays for my adwords for the whole month. My question is should Increase my budget to say $10 a day?? Would that be wise. Google Adwords told me it would be best of I increased my budget to $10 but I thought maybe they were doing some top selling..LOl Also as far as my sales go I dont know if my sales come from adwords or SEO alone..
what SEO efforts have you been using? Use Google conversion tracking before upping your budgets. If ROI is good, open the budgets every couple of days until you hit your wallet threshold. Your getting 3 sales a day, but you could be getting 30... who knows
If you are making $60 by spending $2 on adwords, why on earth you already have not increased the budget? If I were you I'd have increased it to $10 .. then monitor if its reflecting on profits with same ratio .. then increase to $25 and so on .. Think big mate and don't fear experimenting. Imagine what if you were fear/scared of setting $2 a day budget? you would not be making any sale today ... so, go on and increase your budget for a couple days and monitor changes closely. Good luck.
I'd increase the budget if you're getting that kind of ROI already. You're leaving money on the table if you don't.
I would agree with Rob's post regarding conversion tracking. You never want to increase your budgets blindly, then Google will take advantage of you. =) I would implement Google Conversion Tracking. Increase bids on converting keywords (also meeting your metrics, ROI, CPA, etc), if broad term converted, run a search query report for that ad group (hopefully you organized the adgroups by match type) and see what the exact search query was that converted. Add the keyword as an Exact match. Hope this helps.
Hi, Totally agree that conversion tracking is a must for any PPC campaign. Google conversion tracking works ok. Best to have a read about conversion tracking first from this google help page here. https://adwords.google.com/support/...y=conversion+tracking&topic=&type=f& onclick= It explains the process and makes it easy enough. Basically, to set up Google AdWords conversion tracking you will need to put some html code on your conversion thank page. Start by clicking the conversion tracking tab at the top of your account's Campaign Management tab and follow the steps of the set-up process. Good luck. Anthony Buchalka
Yep i increased my budget and Google increased my keyword bids 1 after 1. So next time I'm going to up it slowly. And know the funny thing is I only got 1 sale through the entire weekend