I've been thinking about ad copy for a parenting software that allows parents to monitor and control there childs on the computer. Question is, should I go for the hard hitting text like: "I Found My Child Watching Porn! Click To Find Out If Your Child Is Too!" or "Is Your Daughter Talking To Stranger? Find Out Now!" Type of stuff. I'm wondering about the copy being abit too much, if you know what I mean.
There are ads all over the place, both off and online similar to those already out there. "Shock ads" do work, because parents already know what their kids are doing yet they do not know what to do about it.
"Is your 15 year old daughter sending nude pictures to a 51 year old man? Sign up now to find out!" Brilliant.