Should I Focus?

I’ve read quite a bit about web developers failing because they try to “be all things to all people”. That we should focus on a few niches or industries. Therefore when a client from that industry considers you they start off trusting you more because you know their business and industry and therefore are more likely to get the project. I’m considering this for the travel industry but I fear I’ll be alienating a huge potential market share. What would you suggest?

 

I would suggest not limiting yourself to a specific industry. As you have pointed out there is a distinct danger of this happening naturally anyway as many potential clients wil be drawn by your existing client portfolio. For me it pays to keep a wide cross-section of clients from non-profits through to commercial sites - it keeps the mind sharp and necessitates innovation in my work.

Mick

 

In business, what you know best should be your base and something you can always fall back on. Once your base is established, you look to related industries, then expand from there. It can keep extending as your business grows, i.e., one business sector leads to another, to another, etc.

 

be focus don't care, every one have market share