Hi i am new with PPC here.. and i need experts help here .. Should i create more than 1 campaign or i should just create 1 campaign and create different ad groups for my different keywords like Blue Widget, Green widget etc.. should i also name Campaigns/Adgroups or it doesn't matter ?? Thanx
Check the adwords learning center in order to understand the difference between campaigns and ad groups. Which you use does make a difference - for example you can only set budgets at the campaign level. Not trying to be an ass but if you don't fully understand the differences between ad groups and campaigns you shouldn't set up anything - you'll just lose money.
Hmm i see i'll try to explain you situation here I am trying to setup a campaign for S3x Toys related website So i am trying to create 1 campaign and different ad groups like s3x toys, vibrators, etc... etc.. Do you recommend creating 1 campaign and diffrnt groups or 1 campaign and 1 group for each set of keywords? Your help much appreciated here
Campaigns and ad groups allow you to set different options. As I mentioned previously...if you don't fully understands those differences and the potential impact they could have on your marketing efforts you should spend some time reading at the AdWords learning center. I recommend structuring campaigns and ad groups in way that makes sense in relation to what you're trying to accomplish. See: http://adwords.google.com/support/bin/static.py?page=tips.html#organize