Should I Buy [Keyword].com OR [Keyword]s.com?

Hi,

I'm buying a domain for a keyword-specific website and [keyword].com but [Keyword]s.com isn't. How much of a difference will it make buying the plural rather than the singular?

Thanks

 

By them both if they are unregistered
then you can test your marketing strats on 2 sites

 

Apologies, I missed out some information in my original post - [Keyword].com IS taken but [Keyword]s.com isn't.

Will [Keyword]s.com still be okay?

 

Really depends on the domain. Pretty much any domain should be fine, what's important is what you do with it.

 

Thanks Tekime, but surely it would give me a head start to have the keyword domain name?

 

[keyword]dot com is what you want

 

I would say, if the plural gets more searches and is more natural, then it might make a difference. Why not use [keyword]hq or something if you need it without the plural?

 

It certainly couldn't hurt but there are so many factors I don't think there's any way to tell you what's right in this case.

For example if the keyword.com domain already has a strong brand and placement for that keyword, then keywords.com might be subject to brand dilution and make it not worth any advantage you have in targeting that keyword for search results.

Just a few things to think about. I guess my simple answer is there is no real big difference between the two, and there are a lot of factors involved depending on the keyword, competition, and the type of site you are building.

 

pay some money for buy good keyword so increased traffic a your website, the if indeed bring significant results. why not, this better

 

Both the domain name has it's own importance at same time.

 

I agree. Domain name can be highly important. I liked jaxstar's suggestion off adding hq or something at the end. I mean really you can even throw some hyphens in there. keyword1-keyword2.com

example: ceramic-flooring.com
porcelain-tile.com

As you can tell I have recently been working for a client who sells flooring ;-)

 

Is [keyword].com an established website? what type of content is on the site? I won't buy a domain with an "s" at the end just to have it. If the domain without the "s" on it is established then that is direct competition. If they are ranking high then it would be next to impossible to rank with them because their domain has "authority" because of its age. Be careful with this..