Question, I come up well for some organic results. I probably should enter those in as negatives, but it's going be real real draining to do so. Should I bother I have a campaign with 100 to 200 keywords. Would take loads of time to do that. Also, while I may come up #1 or #2 for organic -- example - electrician los angeles I may not come up for electrician costa mesa or one of the hundreds on sub locals neaby. SEe the dilemma. thanks.
Negatives are a good thing. They are meant to reduce low quality impressions. That increases your CTR and your QS. But why would you use negatives for terms you rank well organically? You want to get more exposure on the result page, not less.
Thanks Lucid, Maybe I don't fully understand negatives and why people use them. Here is my question: Let's say I come up organically #1 for Lawyers New York City. And lets say that search term is a rather costly one for high position in Adwords -- $2-$3. Well it took me years of SEO work and a bit of luck to get to #1 organic. Why do I want to pay good money to Adwords when I already #1 organic? Why would I risk the person clicking the Adwords when they probably would have clicked my free organic link? That would be common sense to me to not pay for that term. Buy maybe there is a school of thought to go ahead and pay for it anyway for saturation exposure? Adwords is so dang expensive, I'm just wondering if I should not put up the keywords I already have great ranking for?
I have found some keywords that I definitely do not want connected to my ads. If I was you I would keep testing and see if anything is bringing in bad traffic.
People typically get 20% more hits by having adwords and organic listings. But you don't use negatives to stop your ad from showing for your organic terms - you just don't add them to your keyword list. You use negatives when you are using broad and phrase match, to stop your ad showing for variations on your keyword that are inappropriate - the classic one is to add 'free' as a negative, if you are selling stuff and don't want to waste your adwords budget on people searching for freebies. If you only use exact match, you don't need negatives. Read the guides - http://adwords.google.com/support/a...22356&guide=21899&page=guide.cs&answer=149063 You need to understand how adwords works and how it uses keywords, or you are just wasting your money.
Magda, PS you don't consult I take it you don't have a website or way to PM. I'm always looking for good consultants.
Kevs, there was a study done few years ago that showed that top 2 Adwords spots above natural combined get about the same number of clicks as #1 natural result. I think if you're going to bid on keywords that are already ranked high naturally you should aim for position 3+ and bid very low. Don't pay to be the top ad or you'll be wasting money.
Adwords is great. Whole businesses have been started from running Adwords. You can try Yahoo or Bing but its not the same. Not even close.
Adwords is great, if you know what you are doing and know their rules and regulation on how they want you to setup your ads with them. You have to see Google point of view and why they are so hard on marketers who do not comply to their rules. Google is in the business of Search relevance results. They want to give their customers or searchers an experience that they won't forget. They want to win their customers' confidence and build a sense of high quality user experience that result in customer retention rate that blow their competitors away. This is the reason why you see so many other search engines struggle in getting your loyalty to stay with them and use their search engine tool, because Google already convince you that they are the higher and premium quality product for all your search needs. This brings us back to why so many advertisers or marketers struggle with the Google slap because they are not on the same page with Google's vision and what Google is trying to accomplished with their business plan or model. Get inline with Google's policy and build a partnership with them and they will reward you the covetous spot in the Adwords system which will result in higher click through rates with less money to pay for it, converting in high profits for your business. Emanuel
G thanks, one competitor told me he does great with Yahoo, which is odd, I would think that Google kills Yahoo. I don't know if you are correct. To get even #3 you still need to pay a tonnage. In my field all good search phrases cost upward of $2.00 If you don't pay the bucks -- if you just bid at $1, you get hardly any clicks. That said, I'm paying the bucks, getting lot of clicks , but no calls. Don't tell me it's my website becuase I've ranked great organically in my field for 10 years and have made tons of money from organic. Why no one calls me from Adwords -- I have no idea why. You did mention 1&2 combined = 1 organic. Is this becuase the public knows organic results are non paid and generally better trusted? That said, I will admit, competitors in my field do fine with adwords. and as you said one admits his whole carrer is from adwords. why my adwords clickers don't call, can't fathom yet.
If your not sure about negative keywords and how they can help take a look at Keywordterminator. They have a free white paper that explains negatives and how they can improve your campaigns.
I don't bother with my negative keywords at all. I'll just let them be until i really care about them.
Totally. They are extremely important, you dont want your Ad to show and get negative clicks that means you giving away money.
There is nothing to worry about negative key word and it wont have much effect .why don't you try other ppc networks
Here's a reason why you should use negative keywords..... Assume each of 5 unwanted PPC keywords is clicked 4 times per day. Assume bid price for each keyword is just 10 cents. Input the 5 unwanted keywords as negative. Total Annual Saving = $730 The more unwanted keywords you make negative the greater your potential saving.
I think though you have to be very vigilant in checking who is searching what on each keyword, no? Ton of work...