Should I bid higher for this keyword?

Hi,

In Google I can bid $0.01 for a keyword and don't see that kind of message like:
"Below first page bid"

So what I do can I keep it at $0.01 or there's a benefit of increasing bid?

Thanks,
Jack

 

If your ad ranking well & getting clicks then no need to increase bid.

 

Hi Jacksarlo,


You can check the quality score (QS) of the keywords which you want to review, if the QS is better then you may not need to increase the bid.

But if the QS is low, then try increasing the bid and check the avg position of the keyword. If you get good CTR and conversions from those keywords with controlled CPA, then you can keep the increased CPC.
Please see below factors contributing to the actual CPC-

AdRank = Max. CPC x Quality Score

Actual CPC = (AdRank to hit /Quality Score of Advertiser) + $.01

So even if you have good QS then it depends on the Max CPC as well.

If you and competitor have equal QS then based on the Max CPC , auction is own.

 

You can easily see how increasing your bid to as close as possible to your Incremental Click Cost, will bring you MORE clicks + MORE conversions, eventually maximizing your revenue, without going over your CPA or your Value Per Click.

Incremental Click Cost is explained in this video