Should I add Keywords?

My site has many pages that are linked to main page etc., should I be putting key words or anthing else there to help in SEO?

Thanks

Fix

 

but of course, you should. it only takes a few minutes to do it. right?

 

Thanks, wasn't sure, I think I am either getting penalized for spam or links, so I want to be sure about what other damage i can do to site.

Fix

 

Be very careful with those -- you'll get penalized if you place over 10 on each page.

 

do you have proof of this?

 

Yes I do, having been a Webmaster for over 12 years -- as soon as I reach my "10 posts" - - I will provide more info.

 

Sure- would love to hear about your experiences. I'm not trying to accuse you of anything, but there is so much heresy that goes online that you never know.

 

Thanks, driven -- I know all too well what you mean by so much heresay online, so I'll do this in text, and hope it helps many people...

There is no magic keyword density formula. There are only some guidelines to consider, when deciding how heavily to place keywords on a web page. Google has the strictest requirements, regarding keyword density. No more than 2% of a web page's words should be the targeted keywords. Any more will be considered spamming.

On the other hand, Yahoo and MSN Search have much higher keyword density tolerances, perhaps as high as 5% of total words. That difference leaves quite a distance between the optimum limits for Google and the levels permissible in Yahoo and MSN. A prudent webmaster will recognize that a tradeoff will be necessary, while ensuring that the copy reads well for potential customers and clients.

A website owner should be certain that the page's most important keyword is included in the page title. Each web page should have a unique title, providing an extra keyword boost to that page. Titles are a very crucial part of the various search engine algorithms, and are an important way to prominently display the most sought after keyword on the page.

A good plan is to have a well linked site map, connecting the various supporting page, to the main targeted page. The links to the targeted page should contain appropriate anchor text, emphasising the main keyword. Each supporting page should be part of the overall theme, and provide additional keywords, for the focus page. It is especially important, to have as many theme related pages as possible, in highly competitive situations.

Bolding keywords appears to help rankings in Yahoo and possibly MSN Search as well. The practice seems to have less influence in the Google search placements, however. Larger size fonts provide similar results. Enclosing the most important keywords in h1 and h2 tags to add extra keyword density, works with all search engines, provided the tags are used sparingly. Overuse could result in a loss of search rankings.

 

Sometimes I use wacky titles and I then make a serious title/url with All in one SEO plugin. Is this enough or should I try and make my titles less wacky?

Also, per post what's a good amount of keywords? 4 or 5? 10 to 15? Doesn't matter?

 

Hello
as i know there is no problem to interlinking. you see the top sites which is ranking in MSN and Yahoo all are linked to home page. They are ranking independently.
Thanks